You probably know someone that plays Pokemon Go. Over the summer, the game became somewhat of a pop phenomenon, and it has been downloaded over 100 million times according to Engadget. The game hit the market as many pundits had begun predicting the "death of the app." This summer's biggest hit game proved them wrong, though. The app isn't dead.
In addition to the implications on mobile app developers and digital strategy in general, the app has some interesting messages for marketers and digital marketers as well. Through an ever-growing combination of tactics and techniques, Niantic (the company that makes Pokemon Go) has guaranteed themselves a good connection with the audience for some time.
